Impact Publications : MiceBTN_62
Page 22 • MICEBTN - FEBRUARY 2016 BAli, iNDONESiA BAli, iNDONESiA Indonesia signals wider regional marketing... Bali hosts 1300 Chinese visitors for Chinese New Year while senior government officials visit India INDONESIA’s tourism authorities are looking at more than Australia for future growth in tourism to Bali - and beyond. This month the country’s Tourism Ministry celebrated its first-ever Chi- nese New Year celebrations with more than 1,300 Chinese tourists present, while Indonesia’s ambassador to India Rizali Wilmar Indrakesuma and Vinsen- sius Jemadu, director of the Ministry of Tourism attended the late January South Asia Travel and Tourism Exchange (SATTE) at Pragati Maidan in New Delhi, India. The Chinese event was branded ‘Won- derful Indonesia Chinese New Year’ and involved 65 commercial flights - includ- ing airlines from the Chinese mainland, Hong Kong, Taiwan and other southeast Asian countries. “Bali seems to be a favourite destina- tion for people from China,” Tourism minister Arief Yahya said, adding that he hoped this style of event would help the country attract even more Chinese visitors. In 2015, Indonesia saw some 1.3 mil- lion Chinese tourists and it has budgeted for two million in 2016. (Chinese Indo- nesians number 2.8 million, or 1.2 per cent of the nation’s total population of about 240 million, according to census data from the Central Statistics Agency, making the Chinese a potentially lucra- tive and important visitor segment. The Chinese New Year has been a national holiday in Indonesia since about 2004). Meanwhile, SATTE, held at Pragati Maidan, saw Indonesian VIP delegates make efforts to boost their country’s total of holidaying Indians. “We see India as the next major coun- try to visit Indonesia on a large scale,” the minister said. The numbers of Indian tourists already coming to Indonesia is around 250,000 annually and one incentive for more is Indonesia’s multiple destinations. The government already is working on bilaterals for Indian and Indonesian carriers, a process that started in 2008 but hasn’t progressed as fast as it could. The government also wants Indians to be eligible for free visa. Indians already each spend an average of almost US$1,000 per visit per person, which is higher than the Chinese, who average US$750-US$800.