Impact Publications : MICEBTN-73
Page 20 • MICEBTN - September 2019 Since going purely digital in December 2016 MICEBTN hits have jumped by more than 100 per cent. Clean hits are now in excess of two million each month and e-news and e-zines subscribers are more than 17,000. Let us create a personalised campaign that includes the quarterly e-zine magazine AND web/e-news online banner ads that will work for you. T: 61 8 9382 8388 E: firstname.lastname@example.org digital The ‘Global pandemic preparedness group’ warns diseases could kill tens of millions Colorado visitors set a spending record in 2018 TRAVELLERS to the US State of Colorado set an all-time spending record of US$22.3 billion in 2018, a 6.7 per cent increase from 2017 and significantly above the average spending increase in the USA of 4.1 per cent year-on-year. Australian visitor numbers to the state increased by almost 10 per cent and their spend was up nearly 16 per cent on 2017 totals. The Colorado Tourism Office also reported international travel- lers topped the one million mark for the first time, with a total of 1,049,000, an increase of 7.44 per cent year-on-year. That figure includes 57,693 Australians, com- pared to 52,871 in 2017, an annual growth from that market of 9.12 per cent. In the past decade, the number of Australians visiting Colorado has increased by 70.28 per cent. International visitors to the state were the highest-spending travel- lers, with the average trip expend- iture for top overseas markets (Australia, the UK, France, Germany, China and Japan) at US$2,438 per person per trip. Australian spend per trip in 2018 was US$3,006 per person, a significant year-on-year increase of 15.85 per cent. Overnight stays of leisure travel- lers were up to a record high 19.5 million, a three per cent increase from 2017. THE GLOBAL Preparedness Moni- toring Board (GPMB) has released a report saying the world faces a mounting threat of disease pan- demics that could kill millions. The GPMB, co-convened by the World Bank and the World Health Organization (WHO), said viral diseases like Ebola, flu and SARS increasingly are hard to manage in today’s conflict-riddled world. “The threat of a pandemic is a real one,” the group said. “A quick-moving pathogen has the potential to kill tens of millions of people, disrupt economies and destabilise national security.” Current preventative efforts are “grossly insufficient”, the re- port said, with current approach- es to disease and health emergen- cies “characterised by cycles of panic and neglect”. With vast numbers of people crossing the world on planes every day, an air-borne outbreak could spread globally in less than 36 hours and kill an estimated 50 million to 80 million people, wip- ing out nearly five per cent of the global economy, it said. The report suggests govern- ments should strengthen health systems, boost funds for research into new technologies, improve coordination and rapid commu- nication systems and continually monitor progress.