Impact Publications : MICEBTN-73
MICEBTN - September 2019 • Page 7 Authenticity When it comes to experiential events, including incentive travel, the report shows a move towards experiences that feel authentic, where travellers can immerse themselves in a destination like locals and not as high-end tourists. Hand-in-hand with this trend is the growing attraction of off the beaten track destinations versus the usual ‘tier one’ cities. This has raised some safety and security issues with 42 per cent of travellers subjected to pre-travel risk assessments as part of the travel approval process, a five per cent increase year-over-year. Socially and environmentally responsible incentives also rank high for 2020, fuelled by this next generation of participants who view climate change as an increas- ingly pressing issue, according to the report’s findings. These sustainable initiatives include replanting trees and other efforts to care for the environment — and leave a lasting legacy long after an event concludes. Global programs As global meetings and events programs become more central- ised, new technologies in the form of artificial intelligence and bots are transforming how these pro- grams are managed across multi- ple regions and markets. Organisations are taking ad- vantage of these innovative tools to derive more visibility and real-time data and feedback. As technology shrinks timelines and response times, the result is a streamlined process that ulti- mately leads to better adoption and a changing mindset around meetings. Regional forecast The report also includes CWT M&E’s regional projections around costs per attendee, aver- age lead times, meeting duration, group size, and average spend on food and beverage in 2020. BrainShare helps AIPC to meet its key 2019 conference goals using members’ joint expertise AIPC, the International Association of Convention Centres www.aipc. org, recently used an innovative and experimental interactive think tank process called BrainShare as a key to achieving its 2019 con- ference theme goal of ‘practical strategies to meet changing expec- tations’. “This year’s annual conference was a significant departure from previous events, but that reflected the kinds of big industry changes we see happening around us, and a need to address these in realistic ways using the collective exper- tise and resources our members and colleagues can provide,” said Aloysius Arlando, the organisation’s president . Arlando also is chief executive of the Singapore EXPO Convention & Exhibition Centre, while AIPC board members include Peter King, chief executive of the Melbourne Con- vention & Exhibition Centre. “By using our own interactions at the conference to learn and grow as managers we are continuing a great AIPC tradition of sharing for mutual benefit – something we will intensify as we grow in the future,” said Arlando. The customised BrainShare was an intensive session addressing the challenges associated with growth, from scalability to resourcing and from accessing talent to the result- ing adaptations to business models and ecosystems. Developed by ‘industry visionary’ Oscar Cerezales, the session posed key questions in the context of immersion-scale orientation, with dedicated topic stations and dis- cussion labs used to arrive at con- clusions that were then merged to create an overall change strategy. The session was designed to engage delegates in a structured thought and planning process - and at the same time acquaint them with the needs and expectations of planners who are increasingly incorporating these kinds of partic- ipatory exercises into their events. The process was enhanced by featured keynotes including by doctor Linda Yueh, a globally-rec- ognised economist and authority on trade issues who spoke about current economic and geopolitical issues re-shaping the business en- vironment of centres. Another was technology futurist Sophie Hack- ford, whose visions of the near-fu- ture implications of rapidly-chang- ing tech capabilities revealed both challenges and new business opportunities in the meetings area. Sydney wins ISPRM world congress Sydney will host the 16th International Society of Physical and Rehabilitation Medicine (ISPRM) World Congress in 2022 – the first time the event will be held in Australia. Lyn Lewis-Smith, chief executive BeSydney said: “Australians are the go-to experts to help solve global issues in public health policy, and the fact that more than 1,800 professionals will meet in Sydney demonstrates a desire to learn from Australia’s experts, practitioners and government. Holding a successful ISPRM World Congress will not only influence government policy, it will also facilitate the sharing of innovation and encourage collaboration.” ISPRM 2022 will be held at International Conference Centre Sydney (ICC Sydney).