Impact Publications : MICEBTN-72
Page 12 • MICEBTN - March-April 2019 NEw ZEAlAND The Tiaki Promise now gaining support from trade and public in NZ NO doubt every country wants vis- itors to protect the environment , keep the place tidy, acknowledge local culture and generally treat the destination with respect. Not many, however, ask for a promise covering such responsi- bilities. New Zealand late last year came up with just such a commitment , one which envisaged visi- tors – including Kiwis themselves on domes- tic trips – acting as guardians. And the idea, which initially raised a few eyebrows and some comment in inter- national media, has gone down well, with a surprising number of people keen to be involved. Tiaki – Care for New Zealand encourages travellers to expe- rience the country in a way that keeps everyone safe, looks after the environment , respects culture and ensures en- joyment by locals and visitors for generations to come. Tiaki means ‘to care for and pro- tect’ in Te Reo Māori. The Tiaki Promise is being pro- moted through high traffic site newzealand.com as well as www. tiakinewzealand.co.nz and on Air NZ’s international services. One strength of the Tiaki Prom- ise is its solid backing by key stake- holders such as Air NZ, Tourism Industry Aotearoa, Local Govern- ment NZ, Tourism Holdings, the Department of Conservation and Tourism NZ. “This represents an incredible opportunity for our country but it’s important we take responsibili- ty as an industry for managing this growth and protecting the things that make New Zealand so special,” said Stephen England-Hall, chief executive of Tourism NZ. “Enlisting the support of travel- lers through Tiaki – Care for New Zealand is one very valuable way we can do this.” “New Zealand’s stunning land- scapes are home to many vul- nerable species that are found nowhere else on earth – so it’s vital that we educate and excite every- one on how best to enjoy them,” said Lou Sanson, director-general, Department of Conservation. “We are fortunate that most peo- ple who live here or visit us care about nature and our environment. Tiaki makes it easier for all of us to do the right thing in the outdoors – an essential part of protecting our natural and cultural heritage as visitor numbers continue to grow.” Chris Roberts, chief executive of Tourism Industry Aotearoa, said his organisation was “encouraging tourism operators throughout the country to share the Tiaki Promise – from hotel receptions to activ- ities and attractions, so that our international and domestic visitors understand the importance of caring for our country”.