Impact Publications : MICEBTN-71
MICEBTN - August-September • Page 37 And dinner? Tucked away on King Street is the moody and atmospheric Ascua. Watch the chefs cook a tomahawk steak on the barbacoa (Spanish woodfire grill) while the sommelier helps match your meal choice with fine wine - and then afterwards, take in a show at His Majes- ty’s theatre. If it is my first visit, what are some of the must-sees? The beach in Perth is first on the list. Take a 20-minute drive to Scarborough with its new coastal bars and restaurants, parks and pop-up food trucks, then head for buzzing Northbridge and its small bars and ethnic restaurants, galleries and museums. A stroll through the stunning botanical gardens in Kings Park is another must, with its views of the city skyline, Swan River and South Perth. Any areas or tourist spots I should avoid? Not really. Cottesloe Beach is great, but it gets busy as the day goes on and parking can be tricky. Rottnest Island is a short ferry ride from the city, but it deserves a whole day of exploring, so book an early departure. If I want to bring home a memento of the trip what would you suggest? A bottle of wine from the Margaret River region is a fantastic way to remember your trip after your holiday is over, while Postcode honey is a WA product that tells buyers the area where the bees pollinated the flow- ers. It’s a great way to remember the areas you’ve visited. Cottesloe Beach Shanghai to host its first international import expo INTENDED to usher in a new round of Chinese economic liberalisation, the inaugural China International Import Expo (CIIE) will be held in Shang- hai 05 to 10 November. The fair is considered a major diplomatic event for China, is supported by the highest levels of the Chinese government and will feature around 2,800 exhibitors from more than 130 countries and regions. Taking place on the 40th anniversary of China’s economic opening to the world, CIIE will be telling China’s import story and has attracted a strong international exhibitor profile, including more than 200 of the Fortune Global 500 companies. The fair features six ‘Trade in Goods’ areas, namely High-end Intelligent Equipment, Consumer Electronics and Appliances, Automobiles, Apparel, Accessories and Consumer Goods, Food and Agricultural Products, Medi- cal Equipment and Medical Care Products. A National Trade Investment Zone includes the much-anticipated China Pavilion, as well as participation from 80 other countries, while the Hong- qiao International Economic and Trade Forum takes place on day one of the fair, with a focus on topics related to the overall objectives of the fair. AIM publishes a new ‘how to’ white paper A NEW AIM white paper ‘Promoting and Selling an Exhibition: Innovative Ideas to do it with success’ asks ‘When organising an exhibition or the exhibition area of a congress, how we can increase the real, added value offered to exhibitors and sponsors? How can they meet the key opinion leaders among your attendees? How can each participant , sponsor and exhibitor get a higher Roi?’ Kristofer Herlitz, country manager of AIM Group New York produced the white paper and said: “These days, a good exhibit program including a well-designed floor plan, a clear prospectus sent out in advance and dedi- cated program breaks means there are many innovative ways to increase the satisfaction of all the stakeholders.” Herlitz said key questions to be considered in order to increase the val- ue offered to exhibitors and sponsors include: What unique sponsorships do you offer in addition to the traditional logos on the conference bag and lanyards? What metrics do you use to monitor results? How invested is the congress’s or exhibition’s leadership? Herlitz suggested changes consistent throughout exhibition projects be made including ‘Something Old, Something New, Something Borrowed and Something Blue’, and in particular to: • Maintain the key relationships but think also on the new generation. • Try something new to draw attendees in and engage with exhibitors in a different manner. • Lend support to exhibitors and invite them to pay attention to the way they engage visitors before and after the exhibition. • Use beacons and Bluetooth technology to have a fuller picture of the booth activity for exhibitors. The white paper can be downloaded free from the AIM Group Interna- tional web site.