Impact Publications : MICEBTN-69
Page 38 • MICEBTN - january - March 2018 ITB China adds new topics, focuses on high-end traveller sPEAKERS from travel companies, including Ctrip, one of the biggest online travel agencies in China, as well as Google, Expedia Affiliate Network, VisitFinland, Wyndham Hotels, Tencent , Meituan and China Tourism Academy will provide in- sights into their expanding markets at the conference of the second edition of ITB China (16 – 18 May 2018 in Shanghai). The mart will provide up-to-date insights on seven topics: ‘Desti- nation’, ‘Travel Tech’, ‘Corporate Travel & MICE’, ‘Online Travel’, and - for the first time - ‘Unique Travel’, ‘Business Travel’ and ‘Education & Job’. This year the ITB China Con- ference once again will target the leading travel organisations and tourism officials active in the Chinese market . In addition other companies such as CITS American Express Global Business Travel, Carlson Wagonlit Travel and BCD Travel, Merlin Entertainments, Ma- fengwo and Lushu will have speak- ers at the conference. The first day of the show is dedicated to sessions dealing with ‘Destination’ and ‘Unique Travel’. High-end travel has become a huge growth market and offers good prospects for the global tourism industry. More than half of high-end travellers have taken advantage of customised/individual tailored travel services and high-price trips grew at almost double the average travel rate in recent years accord- ing to Hurun’s Chinese Luxury Traveler 2017. China is the world’s second largest source market for high end travel, with 10 million foreign trips in 2016. This is the result from a special evaluation of the World Travel Monitor®, conducted by IPK International and commissioned by ITB Berlin. More and more Chinese are able to fulfil their ultimate travel dreams. Interest for ‘themed travel’ products to meet the di- verse demands of Chinese mar- ket (e.g . sports/ adventure travel, educational trips, health care trips, wedding trips etc) is rising stead- ily. Some 61 per cent of Chinese outbound high-end travellers travel in business or first class with an average of 3.3 trips per year. Corporate Travel’ and MICE’, ‘Travel Tech’, ‘Online Travel’ and ‘Business Travel’ all will be on the agenda for the second day of the mart. The latter will be a new area of focus. According to a new report by Travelport , business travel spending has advanced rapidly in many emerging markets in the past five years. An ‘Education and Job’ session has been added this year and will be conducted in partnership with Fudan University and Hong Kong Polytechnic University. Newcomers can gain an overview of university degree courses in tourism and will receive tips on how to find work and degree courses abroad. Appli- cants can elevator-pitch to poten- tial employers for work during the show. Kaohsiung Exhibition Center Kaohsiung seeking more Aust MICE MEET Taiwan is keen to work with Australian PCOs and local event organisers to develop MICE traffic from Australia to the southwest city of Kaohsiung. As we reported in our on-line news service late last year, Kaohsi- ung is evolving exponentially as a major regional MICE destination thanks to infrastructure develop- ments and excellent connectivity. This connectivity includes easy access from Australia, Meet Taiwan points out. While there are – currently – no direct air services between Aus- tralian ports and Kaohsiung, MICE event participants can readily travel via Hong Kong with easy connections. Kaohsiung has already attracted several international and regional events such as last year’s Asian MICE Forum. It is also in strong de- mand for domestic MICE events. Private investors, the Taiwanese government and local administra- tion all have committed to further development of conference and exhibition venues, accommoda- tion, transport and other facilities. Kaohsiung International Airport www.kia.gov.tw has an extensive portfolio of Asian city links. Meet Taiwan www.meettaiwan. com points to development of the city’s port district as ‘Asia’s New Bay Area’. This includes opening of the Kaohsiung Exhibition Center www.kecc.com.tw, Taiwan’s first light rail system and an ‘e-sports arena’.