Impact Publications : MICEBTN-69
Page 24 • MICEBTN - january - March 2018 www.invisage.net We understand that event planning requires a budget conscious approach with effective time management strategies as they are often steered by volunteers and committees. Our products and services have been developed with this in mind in order to save you both time and money whilst still maintaining a professional presence. invisage Find us on... Engaging Event Technology and Creative Design Services Our mission is to enhance your events by providing the tools to create meaningful connections. Studies show the cost of on-line returns IMPULSE on-line purchases do add to the top line, but there is growing evidence that product re- turns now account for more than three times those of transactions concluded in-store, says Marketing Focus strategist Barry Urquhart. And the impact on the bottom line is considerable, partly because the cost of returns, in terms of revenue and distribution ex- penses, is expected to be borne by the seller by a majority of purchasers. “One of the key attributes and advantages of on-line channels is that they improve accessibility. But these are tempered upon delivery of the purchased items, Barry Urquhart which are then evaluated in the ab- sence of emotions. It’s a sobering thought,” said Urquhart . This is why the cost structure means on-line channels are not viable for many smaller entities. An ab- sence of opportunities to cross-subsidise on-line transactions with comple- mentary and incremental revenue is a limiting factor in some business models, he added. The scope and impor- tance of on-line chan- nels are undiminished, of course, but the returns costs underscore the nature and cost of doing business. On-line channels open many doors. What they sometimes lack is the capacity to close more sales – and generate profitable incremen- tal cash-flow, added Urquhart . Did you know? THE POPULAR tourist town of Tijuana, Mexico registered 1,744 murders in 2017 — almost double the record of 910 homicides set in 2016. The increase has been partly attributed to two powerful drug trafficking organisations fighting for control of the city’s drug market. Mexican authorities reported more than 25,000 murders in the country in 2017.