Impact Publications : MICEBTN-69
Page 8 • MICEBTN - january - March 2018 Mauritius’ SME hotels ‘need more-innovative business models to regain lost status’ SMALL and medium sized hotels in Mauritius have been told to adopt more innovative business models to regain a foothold in the country’s changing business, MICE and leisure accommodation marketplaces, according to a new study. Mauritius tourism is expected to grow in 2018 as the govern- ment aims for an annual target of two million visitors, up from 1.32 million visitors in 2017 – and hotels are a vital sector of the economy, with a large impact on business development , job creation and the inflow of foreign currency. The new report , published in the Pertanika Journal of Social Scienc- es and Humanities, says the hospi- tality sector in general is exposed to transformations in the global travel industry and especially to disruptive business models such as Airbnb and advances in commu- nication technologies. For instance, millennials now have a greater expectation of high- end technology guest experiences in accommodation compared to repeat tourists in both business and leisure sectors. Many large hotels have clear innovation strat- egies to meet modern travellers’ expectations, but small and me- dium hotels have been slower to transform their businesses. “With an average annual occu- pancy rate of 48 per cent during the peak season, small and me- dium hotels are no longer com- petitive in comparison with the large hotels in Mauritius,” said Vijayelaksmee Goorah of the Open University of Mauritius. Goorah co-authored the report , which examines the impacts of business model transformations on the country’s smaller hotels. Using literature reviews, struc- tured and semi-structured inter- views, as well as questionnaires, the study sought to identify weaknesses in the current busi- ness models of small and medium hotels and highlight the innova- tions necessary to secure a more promising future. “These hotels are in a good posi- tion to rethink their facilities and services to appeal to certain guest demographics, such as business/ leisure travellers,” said Goorah. CoNvENTIoNs and Incentives New Zealand (CINZ) Meetings show has teamed up with Air New Zealand to offer familiarisations to Australian hosted buyers at- tending the 2018 event in Auck- land, 30 - 31 May. The regional familiarisation programs have been designed to promote New Zealand’s business events industry, to showcase luxury and high-end experiential travel, expand the knowledge of Australian hosted buyers, and foster sustainable relationships,” said CINZ Australia manager, Sharon Auld. “Meetings is New Zealand’s pre- mier business events trade show. This is the opportunity to meet with a choice of New Zealand exhibitors under one roof, with the added bonus of exploring the regions. “Our hosted buyer places are in high demand offering success- ful applicants accommodation, travel and transfers to ensure our buyers can get on with business.” Applications for the Hosted Buyer program can be made on- line at the CINZ MEETINGS 2018 website until 02 April 2018. CoVER CINZ teams with Air NZ for famils Did you know? Air pollution killed more than 1.1 million people in China in 2015, the most in any country in the world, according to study by the US-based Health Effects institute.