Impact Publications : MICEBTN-68
MICEBTN - SEPT-NOV 2017 • Page 33 Bonafous takes key Mövenpick sales role JulIEN Bonafous has been appointed vice president sales, Mövenpick Hotels & Resorts, a new role created to support the firm’s expansion. Bonafous, whose 20-year career in the hotel industry has comprised senior sales and marketing roles with key internation- al players including Starwood, Hilton and InterContinental Hotels Group, is taking charge of Mövenpick’s sales strategy globally. He will be responsible for leading the group’s sales operations, which include 17 international and area sales offices worldwide, ensuring sales activity is aligned to key marketing, revenue and development objectives, plus consolidat- ing top line performance across Europe, Africa, the Middle East and in Asia where the group’s footprint is expanding. Before joining Mövenpick, he was director, global sales office, Middle East, Greece and Turkey for Starwood Hotels and Resorts. Prior to this, he was direc- tor, international sales, Middle East and Africa, at Hilton Hotels. He is a graduate of the Vatel Inter- national Hospitality Business School in Paris, France, where he graduated with a major in Hospitality Management. He is fluent in French and English and has lived with his family in Dubai for the last decade. Julien Bonafous At last, a solution for anyone who’s tired of poor communication SENIOR leaders in business fed up with poor communication may be interested in a new book by two former McKinsey com- munication consultants titled ‘The So What Strategy’. The book claims to improve decision making and productivity from basement to Board level. Davina Stanley and Gerard Castles say their ‘So What Strategy’ explains how to take complex ideas and organise them into a clear, concise and compelling communi- cation. “It’s all about stating the ‘So What’ up front and being able to back it up”, said Stanley. Castles added: “In an increasingly-digital world, we’re producing more complex communication that needs to be assimilated by senior execs. If those sending it can’t synthesise and organise their ideas, the senior execs are hamstrung. “In 2017, it is imperative that all levels of an organisation know how to get their com- munication right, or the organ- isation will suffer long term.” ‘The So What Strategy’ intro- duces classic storylines that answer one of the most un- comfortable questions in busi- ness and retails for US$29.00 at www.sowhatstrategy.com Gerard Castles and Davina Stanley Airbus showcases A320 cabin upgrades EUROPEAN aircraft manufacturer Airbus has showcased its latest cabin innovations at this year’s APEX Expo in Long Beach, USA. On show was a new full-size interior mock- up of the cabin for the A320. Improved passen- ger features include: A new welcome area, the industry’s largest over- head bins, increased interior width, full-col- our LED lighting and a contemporary lavatory design with new com- fort levels.