Impact Publications : MICEBTN-68
MICEBTN - SEPT-NOV 2017 • Page 15 strategies. To satisfy these emerging leaders and adapt to their existing habits, planners should consider supplement- ing congresses with digital, on-demand learning options that extend the congress experience long after the event. Meeting planners should proactively seek this next generation of HCPs to act as congress advisors to help boost attendance and engagement. Surgical use of technology Think beyond the ubiquitous mobile app. As emerging technologies such as augmented and virtual reality are em- braced in the medical field, congress or- ganisers should look to these innovations as a strategy for engagement. Not only is tech appealing on the exhibition floor, but it can help facilitate new ways for compa- nies to interact with HCPs when in-person meetings are not an option or after the meeting ends. Data before, during and after A vast majority of those surveyed (77 per cent) agree that congress organisers using data to create engaging attendee experiences will have a significant advan- tage over the competition. The imple- mentation of data usage is another story. While a majority (67 per cent) of those surveyed claim their organisation is using data, the highest reported use case was for registration, with many other data use cases further behind in implementation. Organisers have a lot to gain both in at- tendee experience and compliance, a key area for healthcare and pharma hosts, if they can better collect and use data before, during and after the event. Getting personal Personalisation has become an expec- tation in the meetings industry. Yet only 44 per cent of those surveyed indicate they use data to engage attendees with personalised content. For HCPs, organis- ers must balance data-driven personalisa- tion with privacy policies often imposed on them by healthcare organisations and regulations. Most times this begins before the meeting via registration and mobile apps, to help planners deliver on what HCPs are looking to experience. To read more, download the full report at https://www.amexglobalbusinesstravel. com/research-insights/ wyndham adds third hotel WYNDHAM Hotel Group is strengthening its presence in Western Australia with the its third Perth hotel, set to open in late 2018, and its first for Perth under the company’s upscale Wyndham brand. Situated on the corner of the Great Eastern Highway and Fitzroy Road, Wyndham Lux Perth will offer 120 rooms. Facilities include a swimming pool, gym, meeting rooms, a restaurant and a rooftop bar with views of the Swan River. Hotel survey says yoga mats and a luggage weigher were ‘unusual’ in-room amenities NEW Zealand’s Rees Hotel in Queenstown has released a sur- vey of 5,000 former guests’ preferences and experiences, with some surprising results according to general manager Mark Rose. The hotel’s multiple choice snap survey, with one qualita- tive question, was completed Gen X women in their forties, Baby Boomers and guests older than 75 and travellers younger than 21. Top hotel and room amen- ities combined and ranked in order were: Free high speed wifi; compli- mentary breakfast; car parking; a room with a view and daily housekeeping. The least favourite items and amenities were the in- room bible, turn down service and complimentary magazine selection. Many guests were surprised to see condoms in the mini bar and thought hotel shower caps were “very 1980s”. The survey also covered stays in international hotels. One unnamed property had a coconut in the room that read “Don’t disturb”. In Las Vegas, one respondent received a “gun and gentlemen’s club guide, in a sketchy hotel off the Strip”. Musical bathrooms were a common theme in Japan ho- tels, with toilet rolls that played music “every time you used it” and “singing toilet seats”. Free teddy bears, face cloths folded into animals and “animal PJs” made many laugh. Mechanical contraptions in-room had some perturbed. One guest was greeted with a “putter and practice target ma- chine”. Another found a “bread maker freshly baked bread” on arrival. Others identified new ash- trays in non-smoking hotel rooms and one large knife which was to be used as a letter opener, while on the plus side, one guest remembered a cat in the room “to make me feel at home” and a selection of back scratchers and bath salts. One practical touch was the “luggage weigher – real- ly great” said one traveller. Complimentary yoga mats and iPhones “to take with you from the hotel for GPS mapping” also struck a popular chord.