Impact Publications : MICEBTN-68
MICEBTN - SEPT-NOV 2017 • Page 13 As the city is so easy to get around my partner and I do an ‘entrée crawl’ on our bikes and sample small dishes in a variety of restaurants in one night. last time we did this we went to Bar Torino, Africola, Nola and 2nd & 6th. My absolute favour- ite meal to date would be Hentley Farm in the Barossa valley wine region an hour from the city, which was an unexpected molecular gastronomy-type degustation in an intimate setting accompanied by great wines. If it is my first visit, what are some of the must-sees? Well apart from everything I’ve mentioned above as it’s all so easily accessible, take a walk, jog or ride along the river Torrens to see a city surrounded by green parklands and the contrast of historical buildings and the modern architecture of the likes of the SAHMrI building in the largest biomedical hub in the southern hemisphere. By day or night visit the famous Adelaide oval, home of the Ashes, Adelaide’s AFl Teams and international A-list concerts – and if you’re brave, try the Adelaide oval roof climb. other options include the Torrens Footbridge, while new Adelaide Convention Centre and Adelaide Festival Plaza provide an impressive illuminated backdrop to the city at night. Further afield don’t miss the chance to visit Kan- garoo Island which has been described as Australia’s ‘unspoilt wilderness’ for good reason. Take at least two days to explore the unforgettable wildlife, scenery, history and local produce. Any areas or tourist spots I should avoid? We are very privileged to live in a clean, green and safe city which plays host to numerous sporting, entertainment and arts events throughout the year and which is why we are named the ‘Festival State’. Anyone travelling to Adelaide in the summer months should experience the vibrancy, bustle and madness of the Fringe Festival, its size rivalled only by the Edinburgh Fringe, the eclectic mix of world music talent at WomAdelaide or join thousands of rev heads at the v8 Supercar race – the Adelaide 500. This is what we call “Mad March” and I’d avoid it if you don’t like fun! If I want to bring home a memento of the trip what would you suggest? The ultimate chocolates - Haigh’s! This is a South Australian family-run company that has been operating for over 100 years. Take a free tour of the factory, watch the staff hand-make the truffles, then buy as much as will fit in the suitcase to take home. comment Disruptive is the ‘new innovative’ INNOVATION has long been a catchphrase of the MICE sector. Not always accurately, of course, but PCOs and other professionals in our business cer- tainly have come up with some pretty remarkable arrangements over the years - and no doubt will continue to do so. Except that in the future we might be renaming it ‘disruption’. Before we deal with that, anoth- er buzzword: Premiumisation. A spell check will suggest it doesn’t ex- ist, but both premiumisation and disruption are here to stay. And they will impact the meetings and incentives sector. Premiumisa- tion, awkward in terminology, is easy enough to comprehend. It’s making things such as products, services, brands, companies and associations look as good as possible. Haven’t we always done that? Maybe, but premiumisation takes it to a new level, ‘making the deliverable better’ to a substantial degree. And selling it credibly. Premiumisation in product/ser- vice terms makes a lot of sense. It doesn’t always call for much that’s fundamentally new. More an upgrade in packaging, formula, presentation, efficiency. But disruption is something else, something that reaches fur- ther. A Harvard Business School team visualised the concept way back in the mid-1990s and since then, professor Clayton Chris- tensen and others have devel- oped the theory extensively, with some acolytes taking it off in differing directions. Christensen and his colleagues posited that disruption uproots and changes how we think and do business. Extending this, how we go about daily life and how we learn, including in our relation- ships. A disruption displaces an exist- ing market, industry, technology or whatever and produces some- thing new, more efficient and po- tentially worthwhile. It has been described as being simul- taneously destructive and creative. The ‘smart- phone’ has been held up as an exam- ple of both innovation and disruption. It was obviously something new and different, but it also fundamentally changed our lives, both in business and personally. In recent years, it has become clear that there are differences between disruption and innovation. Disruptors are innovators, but not all innovators are disruptors. We in the MICE sector need to learn how best to deal with disruption – and, less challenging- ly, with premiumisation – not only to service and support our clients effectively but also to look within ourselves to see whether we can do things differently. It’s a far cry from when being disruptive was simply annoying behaviour, usually when we were young. - Kelvin King.