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Page 6 • MICEBTN - SEPT-NOV 2017 Continued from page 5. problems faced by both when doing business. “Political economist dr Angus Hervey, cancer re- searcher Tane Hunter and musician Will Tait, all using the latest cutting-edge research, will deliver a presenta- tion on ‘The Future is Better Than You Think’. “They will show how diseases are being eradicat- ed, war is decreasing and millions are being lifted out of poverty to provide an alternative to all the negative news coverage,” said Neame. “Conference delegates will gain unique insight from the knowledgeable trio into the big scientific and techno- logical trends shaping our lives, and learn how our cognitive biases make us feel unnecessarily pessimistic, prevent- ing us from achieving our true potential. “It’s an opportunity to return to the office with a renewed commitment to problem solving, innovation and organi- sational change for clients. “Elsewhere, event technology speaker Corbin Ball will lead a session on tech- nology trends including social media, mobile technology, location-based technology, wearable computing, virtual meetings and how they will influence meetings and con- ference events in the future. “Ball will take delegates through the various steps needed to prepare for these changes to the industry to be able to work more efficiently and effectively,” said Neame. Delegates will also hear a global update on the current state of the market from Tonkin. This will cover security, climate change im- pacts and disruptors such as Airbnb and Uber and the impact on pricing. “The PCOA believes the professional capaci- ty of members to deliver successful outcomes for managing meetings and events on behalf of these major companies is not being dis- cussed at an appropriate level. Competative market “The market is very competitive and we must ensure that we do not lose business to the ubiquitous marketing and PR agencies who are trying to tap into the market. We will be tackling the is- sue at the convention and seeking ways for PCOs to have more of a holistic approach to meetings and conferences, said Neame.” “A PCO is required to be pro- ficient at a multitude of tasks including marketing, social media, security, technology in addition to meal requirements, venue capabilities, destination wellness, streaming and finance pre, post and during the entire event and conference. “Organising meetings and events is a profession,” said Ne- ame. “But with increasing competi- tion a few companies are coming into the space claiming they can deliver these things and try to take on the role of a PCO, sometimes with disastrous results that reflect badly on the industry as a whole.” A record turnout expected at Gold Coast PCOA meet Jet Park AIRPORT HOTEL & CONFERENCE CENTRE Jan Tonkin - president of IAPCO and md of New Zealand’s The Conference Company is the keynot e speaker at the PCOA’s anniversar y conference in November.