Impact Publications : MICEBTN-67-JUNE
Page 32 • MICEBTN - JUNE-AUGUST 2017 Mastercard data shows Asia Pacific 2017 tourism spend BANGKOK, Thailand remains the most-visited destination in Asia Pacific, but Singapore continues to lead the Thai cap- ital in total visitor expenditure, according to the latest find- ings from the Mastercard Asia Pacific Destinations Index 2017 released at the World Travel & Tourism Council (WTTC) Glob- al Summit in Bangkok. Over the past two years (2015- 2016), Singapore has tracked an 18 per cent leap in visitor spend. One of only five destinations of the top 20 by total expenditure to reach a minimum spend of US$200 per day, Singapore attracted the highest spending visitors at US$254 per day, followed by Beijing (US$242), Shanghai (US$234), Hong Kong (US$211) and Taipei (US$208). According to the Index’s find- ings, 2016 was an exciting year for tourism in Asia Pacific. Fuelled by increasing consum- er wealth amongst Asia Pacific’s emerging markets, the region’s thriving tourism industry continues to show vigorous progress. It is the world’s fastest growing region for international tourism by GDP con- tribution, with tourism making up 8.5 per cent of Asia Pacific’s GDP and 8.7 per cent of total employ- ment last year. Half of the top 20 most-visited destinations in Asia Pacific saw more than 10 per cent growth in in- ternational overnight arrivals from 2015 to 2016. Destinations that benefitted most from this growth include some North-east Asia and South-east Asia markets – Seoul (32.7 per cent), Osaka (23.8 per cent), Bali (22.5 per cent), Tokyo (22.2 per cent), Hokkaido (21.9 per cent), Chiba (21.5 per cent) and Pattaya (20.6 per cent). This growth provides significant opportunities for governments, tourism bodies, and merchants to benefit from, including greater economic, cultural and infrastruc- tural development. To ensure sustainable growth, public and private sectors are working to create more welcoming spaces for visitors and residents alike – as well as more seamless ways to get around destinations. Overall, overnight arrivals to the 171 Asia Pacific destinations in 2016 stood at 339.2 million (9.8 per cent CAGR) from 2009-2016), led by Bangkok which tracked 19.3 million visitors. Singapore (13.1 million) came in second place, followed by Tokyo (12.6 million), Seoul (12.4 million) and Kuala Lumpur (11.3 million). China stands as Asia Pacific’s most avid outbound travel mar- ket, having contributed 55 million international overnight visitors to the region last year or 16.2 per cent of the total. The top 10 Asia Pacific destinations ranked by international overnight arrivals: 1. Bangkok – 19.3 million 2. Singapore – 13.1 million 3. Tokyo – 12.6 million 4. Seoul – 12 .4 million 5. Kuala Lumpur – 11.3 million 6. Phuket – 9.1 million 7. Hong Kong – 8.9 million 8. Pattaya – 8 .1 million 9. Osaka – 7.4 million 10. Taipei – 7.4 million total nights stayed hit new highs Visitors to Asia Pacific destina- tions are travelling to the region more often and doing so for longer periods. In 2016, visitors to the region stayed for a total of 1,768.7 million nights, an 8.1 per cent CAGR from 1,023.1 million nights in 2009. Bangkok took the lead with 87.6 million nights, while Sydney came in second place with 87.5 million, followed by Kuala Lumpur at 76.7 million. over the past two years (2015-2016), Singapore has tracked an 18 per cent leap in visitor spend.