Impact Publications : MICEBTN_66
MICEBTN - MARCH-MAY 2017 • Page 47 guest writer Debbie Mayo-Smith, aka Ms Effective, is one of Australasia’s most-sought-after motivational speakers and trainers. Debbie gives speeches, seminars and trains on technology and personal productivity. Sign up for her monthly quick tip newsletter here. http:// debbiespeaks.com/newsletter/ newsletter-sign-up/ To have Debbie speak at your next event or train your team call 64 27 575 5359 or visit her www.debbiespeaks.com Facebook posts have lost it, so try emailing and enjoy the results SOME time back, US Facebook expert Mari Smith noticed a problem with Facebook business page posts. They weren’t being seen. ‘Organic reach’, or what was being seen by her fans, had dropped to six per cent. Only six out of 100 of her hard-earned fans were seeing her posts appear in their newsfeeds. You can read it at http://www. marismith.com/how-facebook-calculates-what-appears-in-your-news- feed/ Even worse, Forrester Research has estimated that Facebook organic reach (for large businesses -over 100,000 fans) has dropped to between 0.7 and 2.6 per cent. You can read it at https://contently. com/strategist/2015/05/07/ why-paying-for-social-is-better- than-doing-social/ The lesson is simple: If your organic posts are losing ‘eyes’ and you don’t have a big Facebook promotions budget, think about email marketing. Even social media mavens have moved to emails to bring people to their Facebook posts. Why? • Busy business people do read their emails, but many won’t have time for Facebook schmoozing – even if your post is in their news feed. • Emails are easy to pass on to colleagues. • That makes them inexpensive and effective. Top Tips 1. Get straight to the point in your email. Be brief 2. Start with the most important information – even bullet pointed, then expand further down the email. 3. Don’t use images – especially on the top of the email. 4. The subject line ‘your personal invitation’ works Tassie events and festivals The Virgin Australia Supercars Championships returns to Symmons Plains in 2017 for the Tyrepower Tas- mania SuperSprint, 7 - 9 April 2017. www.supercars.com/tasmania # The International Mural Fest is held in Sheffield, Tasmania, commenc- ing 16 April 2017.The competition is conducted in Mural Park - Sheffield’s outdoor art gallery in the heart of Tasmania’s Cradle Mountain tour- ing region. Large artworks dotted throughout the town is a spectacle in itself, but each year, nine artists com- pete in a public ‘paint off’ from Easter Sunday to the following Saturday. Each artist must complete a mural, using the same poem as their mural’s central theme and inspiration. www.muralfest.com.au # NOW in its 26th year, Targa Tasma- nia is the world’s largest, longest and hardest tarmac rally event, concep- tualised from all the best features of the iconic Targa Florio, Mille Miglia, the Coupe des Alpes and the Tour de Corse races. It’s a motorsport com- petition, covering over 2000kms of racing through the Tasmanian wilder- ness. From 24 - 29 April, classic and modern cars alike face the challenge. www.targa.com.au # BRINGING more than 20 of Tas- mania’s best producers of red wine together under one roof, the Tasma- nian Red Wine Weekend celebrates the end of vintage tasting through fine Pinot Noir, Merlot, Cabernet Sauvignon, Shiraz. There’s also good food and music. General admission tickets ($25 prepaid, $30 at the gate) include all wine tastings for one session, a wine glass and a tasting booklet. www.winetasmania.com.au Hyatt for Hobart HYATT Centric, a new lifestyle brand by Hyatt Hotels, is to open in Hobart in early 2019. The Hyatt Group will operate the new A$40 million hotel being devel- oped by the Singapore-based devel- oper, Elizabeth Tasmania Pty Ltd.