Impact Publications : MiceBTN_65
Page 34 • MICEBTN - DEC 2016 - FEB 2017 Chengdu adds Century City and builds a second airport as it targets MICE markets THE 9th China Meetings Industry Convention (CMIC2016), organised by the Beijing Municipal Commission of Tourism Development (BMCTD) and the China Convention/ Exhibition/Event Society (CCEES), was held in Bei- jing recently. The conference recog- nised cities, organisations and individuals for their outstanding achievements in the meetings, travel incentives, conventions and exhibitions (MICE) sector. Several Chinese cities, among them Chengdu, Qingdao, Kunming, Haikou and Xiamen, were awarded the title of “Most Innovative Interna- tional MICE City of 2016”. Newly-constructed venues includ- ing the Western China International Expo Centre and the Chengdu Centu- ry City New International Convention & Exhibition Centre will open in 2017, giving the city two major locations to choose from for large MICE events. The Chengdu Century City New International Convention & Exhibition Centre alone is equipped to host more than 100 events annually. Wang Xin, deputy director of the Chengdu Municipal Bureau of Exposi- tion said that as one of the key cities in China, Chengdu features ease of accessibility and excellent airport facilities. Chengdu Shuangliu Interna- tional Airport is China’s fourth-largest airport in terms of throughput ca- pacity and a second facility, Chengdu Tianfu International Airport, is under construction. The city already is a popular global tourism destination with comprehen- sive urban infrastructure and facilities. Designated by uNESCO as a World City of Gastronomy, Chengdu also is one of the key high-tech industrial bases, commerce and logistics centres and integrated transportation hubs in China, collectively laying a solid foun- dation for the development of Cheng- du’s MICE industry. Chengdu’s municipal government also has given strong support to inves- tors who put money into Chengdu’s MICE industry, government services and promotional campaigns. The government also has part- nered with the city’s leading uni- versities and colleges in a move to enhance communication with inter- national conferences and exhibitions organisers and invite them to host in- ternational events in Chengdu. Those steps have contributed to Chengdu’s increasingly strong competence as a MICE destination. Western China International Expo Centre will complement Chengdu’s existing MICE venues. Hangzhou 'first' with MICE brand BuSINESS Events Hangzhou has re- vealed a new logo and marketing strap promoting the city as a destination for meetings, travel incentives, conven- tions and exhibitions (MICE). It also has embarked on a global promotional campaign. The new tagline 'Hangzhou, Inspiring New Connections' is aimed at helping the city to become a top MICE desti- nation - and Hangzhou is China's first city to market itself with an official MICE destination brand. The new brand means the city in- creasingly can promote itself for both the business and leisure components of meetings and incentives, aided by recent improvements to air access. Some 200 domestic and international air routes now link Hangzhou to the rest of the world, with direct connec- tions to more than 35 destinations in China and globally. Sydney, San Francisco, Lisbon and Los Angeles non-stops have been add- ed this year.