Impact Publications : MiceBTN_65
MICEBTN - DEC 2016 - FEB 2017 • Page 31 Trump could be a white knight for carriers who want to limit overseas airline access to USA ‘Wait and see’ time for business travel TRUMP’s election has both alarmed and bemused the business communi- ty globally. Foreign firms that deal with US companies and the US government have been told to expect an une- ven playing field from early next year. It’s no wonder Trump’s been described (jokingly) as a ‘slightly more benevolent’ Vladimir Putin. For example, Trump has pledged that rather than see US manufac- turing go offshore, with any resulting cheap products later imported to the USA for sale, he will apply swingeing tariffs that will act as a disincentive and encourage US employers to employ staff ‘at home’. Other firms’ exports to the USA similarly could be made more costly, again through tariffs. Even if Trump’s publicised commit- ment to ‘America first’ is reined in by his senior advisors, there is likely to be a period –possibly a protracted period – of caution among foreign companies. And if that happens, a possible downturn in business activity could hit business travel for airlines and hotels. Already, there is some evidence that fewer visa applications for the USA are being lodged by residents of Muslim countries, and retaliation against US interests in some for- eign countries could see that fallout extended. TPP to be dumped Trump also has threatened to drop out of the proposed multi-nation Trans Pacific Partnership (TPP), a loss that would be a significant blow, though TPP probably will survive (even assuming Trump follows through on his threat). Trump also has said he will reim- pose the sanctions on Cuba that were lifted by the Obama admin- istration, though at our deadline Trump had provided no details of, or explanation for, that threat. He’s also had talks with the Tai- wanese, which the People’s Republic of China considers a breakaway province that’s still part of Chi- na. Talks with it are condemned. Lodging a formal diplomatic com- plaint, a Beijing official said “there is only one China”. It is said that Trump is a busi- nessman, not a politician. It re- mains to be seen if he can foresee the business consequences of his actions. STAND OUT FROM THE CROWD www.wanderlustservices.com.au firstname.lastname@example.org - Marketing tactics - Sales representation - Professional solutions tailored to suit your needs In an increasingly crowded marketplace Wanderlust expertise gives your company the marketing edge Other firms’ exports to the USA similarly could be made more costly, again through tariffs.