Impact Publications : AirCargo_246
AirCArgo AsiA-PACifiC • DEC ‘16 - JANUARY 2017 • Page 19 in line with the boom in e-com- merce, momentum is building behind two forms of e-commerce in particu- lar, namely m-commerce (purchases made using mobile devices) and social commerce (purchases made via social media platforms). Some 68 per cent of small business- es in the region are currently selling their products via mobile applications and 67 per cent offer customers the option of making purchases via social media platforms. m -commerce and social commerce account for an average of 21 and 22 per cent of regional Smes’ export-driven revenue respectively, and they believe that both will continue to drive growth: Almost half of all Smes expect their m-commerce- (47 per cent) and social commerce-driven (49 per cent) revenues to increase over the next 12 months. competing in the digital economy, however, presents new challenges. Almost four out of 10 (38 per cent) of Asia Pacific SMEs cited increasing international competition as a top business challenge. To navigate this new competitive landscape, small businesses also see technology as the means to cope: 37 per cent of them say they plan to invest in new technology to overcome their current business challenges, and almost two-thirds (65 per cent) be- lieve that doing so will also help them to export more in the future. Smes also see the value of an efficient supply chain, which is vital to meet customer expectations, helping Smes to win customers and improve bottom lines. Some 91 per cent of Asia-Pacific SMEs agree logistics plays an important part in their export business. e-commerce, in particular, is driving demand for faster delivery, with a significant 66 per cent of APAC Smes engaged in e-commerce indi- cating that they are willing to pay a premium for faster delivery services. “This research study confirms our long-held view that, for Smes, tech- nology and supply chain solutions dramatically level the playing field in competing with larger players,” added Reddington. “increasingly, Smes are investing in technology and looking to their logistics providers to help them adapt to their customers’ evolving needs, penetrate new cross-border markets and ultimately ensure their businesses remain competitive and sustainable.” About the research: harris interactive carried out 9,000 interviews with senior executives in Smes on line and by telephone in 17 markets spanning four global regions. interviews were split equally by country with a representative mix of company sizes: micro (1-9 full-time employees), small (10-49 full-time employees) and medium (50-249 full-time employees). Different definitions were used in Brazil, colombia and india, in line with coun- try-specific definitions for company siz- es. The sample size was approximately 500 respondents per market, with the exception of the UK, where the sample size was 1,000 respondents.