Impact Publications : AirCargo_246
Page 18 • AirCArgo AsiA-PACifiC • DEC ‘16 - JANUARY 2017 80pc leverage e-commerce in a big way FedEx study provides a detailed breakdown of SME export practices and also highlights their advantages eXPReSS transport firm FedEx says its global research study ‘global Trade in the Digital economy: opportunities for Small Businesses’ has provided insights into global export opportunities. Among the most striking findings in the study was the importance of intra-regional exporting by and to Asia Pacific SMEs: 88 per cent of SMEs there that export do so to other markets in the region, compared to just 50 per cent that export to other locations outside Asia Pacific. Almost half (47 per cent) predict that intra-regional markets will deliver business growth for them over the next 12 months, with the average level of growth expected to be a very healthy 20 per cent. The survey also reveals that small and medium-size enterprises (Smes) in Asia Pacific that export goods are capitalising on the growth potential of other markets in the region. While they already derive an average of more than two-thirds (68 per cent) of their reve- nue from exports in general, the study also reveals the growth potential Smes see in other markets within the region: 47 per cent of them predict that their revenue from intra-regional exports will grow in the next 12 months, with the average level of growth predicted to be 22 per cent. “This latest research reveals that, de- spite challenging global economic con- ditions, Asia Pacific SMEs are sustaining their businesses by tapping into other Asian markets for growth opportuni- ties,” said Karen Reddington, president, FedEx Express Asia Pacific. “What emerges is a broadly-optimis- tic picture, with Sme exporters in the region planning to embrace technol- ogy and the digital economy to help overcome a wide range of business challenges, including higher production costs and increasing competition.” The study also reveals a sense of op- timism among the Smes fuelled largely by e-commerce potential. Some 80 per cent of the region’s Sme exporters already leverage e-commerce to sell to other markets, and 44 per cent of them foresee growth in e-commerce revenue in the next 12 months.