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AirCArgo AsiA-PACifiC • JUNE-JULY 2016 • Page 11 Messe Frankfurt Middle East to run inaugural ‘Materials’ meet EXHIBITION organiser Messe Frankfurt Middle East is expanding its regional reach with the inaugural Ma- terials Handling Saudi Arabia 2016. The two-day conference and exhi- bition will take place 28-29 November 2016 at the Park Hyatt Hotel, Jeddah, offering global suppliers and regional manufacturers direct access to the Kingdom’s thriving logistics, ware- house, freight and cargo industries. Organised in partnership with Sau- di-based Al-Harithy Company for Exhi- bitions (ACE), Materials Handling Saudi Arabia is a biennial event alternating between the flagship Materials Han- dling Middle East exhibition in Dubai. “Materials Handling Saudi Arabia to- gether with Materials Handling Middle East gives us a dual platform offering intra-logistics and supply chain players unmatched access to one of the most promising markets in the world,” said Ahmed Pauwels, chief executive of Messe Frankfurt Middle East. “Saudi’s logistics and materials han- dling industry is undergoing immense expansion and change and with it chal- lenges that are unique to the Kingdom. We felt the need to provide a dedicat- ed trade and networking event so key stakeholders can share their experienc- es, understand the market realities, and prepare for future developments,” he added. Muwaffaq Al-Harith, chairman of ACE said: “The warehousing and logistics sector in Saudi Arabia is currently on the upswing, riding on a phase of sus- tained industrial and retail expansion, along with infrastructural development. Over the years we have succeeded in identifying demand for focused trade events and we look forward to continu- ing our association with Messe Frank- furt Middle East to bring Materials Handling Saudi Arabia to fruition.” The inaugural edition of Materials Handling Saudi Arabia will be headlined by a two-day Supply Chain and Logis- tics Forum, bringing together industry leaders and academics addressing the opportunities and challenges in a rapid- ly-evolving market. The Saudi Arabian logistics and ware- housing sector is set to witness a boom, driven by the Saudi government’s push to expand the industrial sector’s contri- bution to the economy to 20 per cent by 2020, up from the current 10 per cent level. There has been considerable expan- sion already in the Jeddah region with the report revealing that approximately 45 million square metres of land has been allocated by Modon, a semi-gov- ernment organisation that promotes investment and job creation in industrial manufacturing sector through the de- velopment of industrial cities. Of this, 25 million square metres has already been developed in Jeddah, with the remain- ing 20 million square metres still in the construction pipeline. Further expansion is on the cards, with the construction of the fourth industrial city to the north of Jeddah, and the expansion south with more facilities to become available in the second and third industrial cities. Materials Handling Saudi Arabia has attracted initial response from suppli- ers of products and services related to intra-logistics, warehousing, supply chain, ports, and port equipment. Exhibitors already signed on in- clude Launch Partners Swisslog, SSI Schaeffer, and Daifuku, while Industry Partners include Abdul Latif Jameel Industrial Equipment Company – the Saudi distributor for Toyota forklifts – Log Square, and Al Samaani. More information for Materials Handling Saudi Arabia is available at: www.materialshandlingksa.com. Saudia to Gerry’s GERRY’s dnata, the largest ground handler in Pakistan, has signed a multi-year agreement with Saudi Arabian Airlines (Saudia) to provide full ground handling services for the airline’s Pakistan operations across Karachi, Lahore, Peshawar, and Islamabad.