Impact Publications : MiceBTN_63
MICEBTN - May-JULY 2016 • Page 33 About DArren eDwArDs Darren Edwards is the founder of Invisage Creative Services in Australia. With more than 22 years’ experience in the meetings and events industry, Darren continues to explore and develop creative design and innovative technology products to the ben- efit of the global events industry. Contact: email@example.com Evaluation forms need to be planned to deliver on value EVALUATION forms should deliver accurate, timely feedback that helps organisers shape their future events and sessions to keep all stakeholders coming back for more. They should rate presenters and provide other valuable feedback – but there is no point collecting data if it’s not going to be used. Scott Cohen; Partner and coo of Con- ferences i/o says: Make the evaluation easy to complete Make it digital and encourage attend- ees to complete session evaluations ‘as they go’ as well as at the event’s end, all via their mobiles, tablets or supplied devices. Digital session evaluations have higher response rates than traditional paper forms. Keep the evaluation short Fewer form fields encourage attend- ees to complete the form. Plan it, design it to ask only what’s absolutely neces- sary. When you customise questions to suit the event’s audience, you should end up with better response rates and better data. So, if it’s a tool to help presenters, ask how the presenters can improve. If you want to gauge session usefulness, focus on what the audience got out of the session. Set aside time to complete evaluations Schedule your sessions to include evaluation time at the end. If the session ends late or the audi- ence wants to get out, you can’t force them to stay and complete a form. If there’s another session following, use it to encourage delegates to complete evaluations for the current session and the previous one. If it’s the last session of the event, perhaps remind them that evaluations help presenters and organis- ers to make the next event better. Use incentives If your event has sponsor give- aways, they could be linked to the number of evalua- tions an attendee completes. Oth- erwise, a leader board announcing the top evaluation performers often works. Make evaluations anonymous Ensure at- tendees know their feedback is recorded anonymous- ly. This is particularly important at a corpora- tion’s internal employee conference, when honesty in ranking a senior executive’s perfor- mance is only possible if the ratings are given anonymously. Alternatively, allow attendees to opt-in to identifying themselves. Of course, if you incentivise evalua- tions, you need to record who submit- ted them. You then have to explain that all identifying data will be deleted. Use the feedback Attendees appreciate seeing their suggestions acted upon. After the event ends and the responses are assessed, send an update to attend- ees explaining what you learned and how you plan to address it for the next event. Then make sure you follow through on improvements. About Invisage Creative Services | www.invisage. net Invisage Creative Services un- derstands that event managers need to be budget conscious and utilise effective time man- agement strategies. Its products and services save time and money while maintaining a professional presence. About Conferences i/o (www. conferences.io) Conferences i/o provides audience response systems that increase en- gagement, feedback, learning out- comes, and overall attendee satisfac- tion.