Impact Publications : MiceBTN_63
Page 20 • MICEBTN - May-JULy 2016 BALI, INDONESIA BALI, INDONESIA w Hotels and Coca Cola open a recording studio for both guests and musos at w Bali Seminyak W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide and in partnership with Coca-Cola, has debuted the first-ever W Sound Suite at W Bali – Seminyak. The private music studio will enable professional recording artists, studio musicians and producers as well as hotel guests to record in style while on the road. Additional studios are to be opened later at W Hollywood, W Barcelona and W Seattle - and with others to come. “W has a long history of musicians staying, playing and celebrating at its hotels,” said Anthony Ingham of W Hotels Worldwide. “The W Sound Suite is today’s tech-savvy version of scribbling lyrics on a cocktail napkin.” “While travelling around the globe making music for the last decade, I’ve run into many challenges including costly studio rentals, the risk of disturbing other guests, and not being able to find a suitable place to listen to or create music,” said DJ White Shadow. “I’m thrilled to partner with the team at W Ho- tels – there isn’t another brand that could bring this idea to life on such a global scale and in such an innovative way.” The Sound Suite at W Bali offers a sound-proof space fea- turing a lounge big enough for a proper entourage. The main mixing room includes professional equipment from industry favourites Native Instruments, Pioneer and Moog, as well as a private vocal booth overlooking a tropical garden. Throughout the year, W Bali plans to bring together musical talent from around the world to produce exclusive mixes, pre- miere new tracks and deliver intimate in-studio performances that will be available via The Angle, an online magazine cele- brating life with a W slant. W hotel guests can get in on the action by booking the W Sound Suite, which includes a private master class led by W Bali’s Music Curator Damian Saint.