Impact Publications : MiceBTN_61
MICEBTN - NovEMBEr 2015 • Page 55 Maasai warriors line up along a pathway with flaming torches escorting them down to the South Camp lawns. Warri- ors perform their chanting and jumping ritual for the group. • A daily personalised wake-up tray delivered to guests’ rooms by personal butlers. The tray has a varying African treat and an early morning cup of cof- fee or hot chocolate. • A private picnic lunch in the crater floor under the trees consisting of a beautiful setup in black and red with red roses on tables. A delicious buffet with a grilling station, all in an unforgettable location! • Visit to a local Maasai village where the group meets the chief who walks them through the village showing them the inside of their huts and telling them about their culture. Local Maasai men welcome the group with jumping and singing - inviting the group to jump with them. CHALLENGES AND SoLuTioNS Budget restrictions meant we had to modify the program to exclude the additional Rwanda portion, to see the Gorillas in the Virunga National Park. We overcame this by offering the trip as an add-on. The main group’s arrival flight into Tanzania was one of the our greatest challenges. The client wanted to get the group straight into the Serengeti Park and avoid an overnight in Dar es Salaam. The connection was through Dubai via Dar es Salaam to Serengeti, as it is not possible to clear Customs in the Serengeti. VIP airside assistance, special clearance for the charter flight’s departure and permission from the Park Warden to transfer the group to the lodge after sunset, had to be negotiated for the group to make this connection work. Due to delays in Dubai the group missed the connection to Serengeti and the DMC had to activate contingency accommodation in Dar es Salaam and reschedule their charter flight for the following day. oBjECTiVES AND RESuLTS The program’s objective was to provide retailers from Australia with an unforgettable trip and opportunity to network in a unique and unusual environ- ment. It had to be a once-in-a -lifetime experi- ence, not available to traditional travel- lers, that would create lasting memories linked to the Metcash family and brand. This was achieved by providing an extraordinary mix of group activities that epitomised everything that is Africa. Metcash, a company built on years of tradition, needed to align its clients with an experience that was also steeped in tradition and authenticity. A portion of the group achieved the company’s top retailing awards for the past 12 months, and won a fully paid trip. Others contrib- uted to the trip pro rata based on their results. A few participants also paid in full to join the program, having expe- rienced the networking value this trip had offered in previous years. Although predominantly an incentive reward trip, network opportunities were created and participants were encouraged to share their knowledge and experience with fel- low retailers. The trip scored top marks. CLiENT CoMMENTS “I have rated this trip as a 10 and it was worth every bit of that score... This was to be a trip of a lifetime and that was delivered from hot air ballooning across the migration plains, spiritual moments sitting amongst silverback gorillas deep in the Rwandan forests, to rose petals and a drawn bath waiting for you back at the Crater Lodge!!! Participant, NSW. “Just a quick note to say thank you for an astonishing experience with a highly organised and enjoyable trip to Tanzania / Zanzibar. It has been a long time since we travelled with like-mind- ed people within the retail industry and I had forgotten how easy it was to become a part of the larger group. The trip itself was an experience never to forget with the major highlights being the myriad animals, breath taking lodg- es and energetic social interaction.” Participant, Victoria.