Impact Publications : MiceBTN_61
MICEBTN - NovEMBEr 2015 • Page 51 has hosted a meeting for leaders that generated a lot of useful leads. Some of those are expected to produce further positive results. What mobile apps are available to assist Brisbane Marketing? We offer 20 apps for delegates to better understand and enhance their experiences in Brisbane. They range from transport (Go Brisbane) and avia- tion apps (Brisbane Airport) through to Royal ICC Events, Brisbane Convention and Exhibition Centre and WunderWalk, showing suggestions for food and drinks. How does Brisbane Marketing view the development of the ‘sharing economy’ such as uber and Airbnb? We are monitoring their impact. To date, they have not had any significant effect on events and meetings, being more suited to the leisure space. They are however disrupting some aspects of that side of the tourism business. Uber and its competitors overseas have faced some pressure to meet passenger safety, insurance and licens- ing rules. That may spill over into other markets, making the ‘taxi-alternative’ business more like the existing taxi business today. Airbnb of course has begun to target corporates and to enhance its market- ing and upgrade its apps, so it is entire- ly possible that it will be an alternative accommodation provider that some of our clients will wish to use. What Australasian and other interna- tional airlines, cruise, coach and rail providers have partnered with the state or otherwise have offered marketing/ access support? We work with Brisbane Airport Cor- poration very successfully on co-oper- ative campaigns to attract new airlines and new routes. We also have strong working relationships with Qantas, Virgin Australia, China Southern and Singapore Airlines. Tourism and Events Queensland (TEQ) is another strong partner. Through these partnerships we have attracted direct flights from Canada with Air Canada, direct flights from Tokyo with Qantas and new direct flights from Shanghai with China Eastern. So far, we are very pleased with the results. Do governments, both federal and state, give greater recognition to the value of tourism and its ability to be a major gener- ator of economic activity? Yes I believe so. The Australian Asso- ciation of Convention Bureaux (AACB) has done a particularly good job of researching and identifying the value of tourism events. AACB has also gone beyond the immediate benefits of tour- ism to show the long term benefits of the knowledge community and cultural development that hosting international events and meetings can bring. We still have some way to go to amplify the message to our policy makers that tour- ism investment generates very strong returns that go well beyond tourism alone. The benefits of hosting business events are evident, but the long-term effects are equally important but not as well known or understood. What incentives are available for event organisers? Where do the funds come from (other than state tax revenues)? Are accommodation providers active in this area? Yes we do. It is a very selective pro- Continued next page. The Queens’ Wharf, regarded by many as the jewel in the crown.