Impact Publications : MiceBTN_61
MICEBTN - NovEMBEr 2015 • Page 3 © MICEBTN November 2015. All rights reserved in all countries. No part of this publication may be reproduced by any means whatsoever without the written permission of the publishers. This magazine is published by Impact Publications (ABN 70 257 512 639) in hard copy quarterly with daily news updates via website www.micebtn.com and weekly E-news each Friday. ProPrIETors: Chris Hurd, Sofia Hurd MANAgINg EdITor: Chris Hurd — firstname.lastname@example.org EdITor: Jack Handley EdITorIAl CoNTrIBuTors: Kelvin King, Ian Jarrett, and Melissa di dio. AdvErTIsINg: sandra lewington — email@example.com AddrEss: 54 Harborne street Wembley WA Australia 6005. Po Box 1035 West Perth WA Australia 6872 T: 61 8 9382 8388 F: 61 8 9380 9974 E: firstname.lastname@example.org While the publishers have taken all reasonable precautions and made all reasonable efforts to ensure the accuracy of material contained in this publication, the publisher accepts no responsibility or liability for any loss or damage which may result from any inaccuracy or omission, or from the use of information contained in this publication. views and opinions expressed in MICEBTN do not necessarily reflect those of the management. All rates and schedules in editorial or advertisements are correct at time of going to press but are subject to change without notice. dIsClAIMEr The information contained in this magazine has been compiled by MICEBTN. Any commentary, opinion, projection, prediction or conclusion made by MICEBTN or quoted by it from any of the sources is published in good faith to stimulate independent investigation by the reader of the matters canvassed. The reader should not rely (or invite others to rely) upon the contents of this publication as a basis for taking or refraining from any action, or rearrangement of their affairs (financial or otherwise). And MICEBTN and its contributors, shall not be liable for any economic or other loss or damage suffered by any person as a result of such reliance. Contents 18. 4. Paris, sharm, Mali, Brussels ... security solutions are far from clear, writes Jack Handley. 5. Webinars a winning format for PCo. 7. Middle east flexes MICE muscle, writes Kelvin King. 9 . london builds on blockbuster events. 10. sPg Pro loyalty program moves into top gear. 11. IACC Trends report shows strong growth. 12. Auckland leads NEW ZEAlANd MICE growth. 17. GaMIfICatIon: Technology specialist darren Edwards advises how to in crease app usage. 18. team taIWan - Incentives make a difference. 22. My toWn: CaIrns in Queensland’s tropical north. 23. Experiential food tours now the go. 24. BaLI: World bankers choose holiday isle for key meetings. 32. INdIA adds cuisine, golf to rich slate of attractions. 34. 33. guest writer Debbie Mayo-Smith shows how to save your valuable time. 34 VICtorIa: Melbourne’s iconic laneways 36. sydnEy cuts red tape to create more vibrant city spaces. 39. WEsTErN AusTrAlIA: New air service agreements open up regions. 46. PHuKET, Thailand prospering as a C&I destination. 50. IntErVIEW: rob nelson, general manager for Conventions and Business Events at Brisbane Marketing, updates readers on the raft of new hotels and meeting facilities now under way in the city. 54. CAsE sTudy: Up close with silverback gorillas and a hot air balloon trip across the plains impresses Australi an food retailers. 56. guest writer Peter Hook says bargain exchange rates put Australia back at the top of popular tourist destinations 57. sEo sector needs a major shake up to improve image and deliver value for money says digital Next chief. 58. taKE 5 with well-travelled scott van Eck, Qantas Airways’ head of International sales and Tourism development. 7.