Impact Publications : MiceBTN_59
MICEBTN - M AY 2015 • Page 43 PATA meet for Bangalore THE Pacific Asia Travel Association (PATA) will hold the 38th PATA Travel Mart 2015 in Bangalore, Karnataka, India on September 6-8, 2015 at the Bangalore International Exhibition Center (BIEC). The Mart is being hosted by the Department of Tourism, Government of Karnataka. PATA Travel Mart (PTM) is the Association’s signature event featuring networking and contracting opportu- nities to help travel and tourism organ- isations access decision makers, meet new clients, expand their network and build or maintain existing relationships. As well as the Mart, PTM 2015 will include the Tourism Investment Forum, the Travel Technology Confer- ence in partnership with Phocuswright and PTM Talks plus a Technology Pavilion providing a business platform for travel technology professionals to feature their products and services to both PATA members and travel indus- try stakeholders. PARTy time on P&O Cruises is about to take on a stylish new shade as the cruise line revamps its onboard entertainment program to include dazzling top deck white parties. Four new party concepts will be rolled out across the fleet from June including Bianco, the P&O White Party, which is set to be the biggest night on any cruise turning the open deck into a whiteout with special effects such as smoke cannons and a snow finale, white cocktails, live music and everyone dressed in their brightest whites. Along with a DJ pumping out tunes from a specially-designed stage on the dance floor, there will be a selfie wall complete with selfie sticks so party-goers can capture memories of the night to share on social media. With more than 36 years in travel publishing, we have a formula for a good return on investment: MICEBTN is the right media at the right price, delivering ‘your’ message to your targeted customer groups. DAILY - Every week day, we publish the the world’s breaking news in a concise, simple to read format at www.micebtn.com WEEKLY - Each Friday, we send a free roundup of the week’s key stories in business tourism plus issues and business opportunities in an e-newsletter with a mailing list of 16,000. QUARTERLY - There’s even more expert in-depth coverage and analysis in our quarterly MICEBTN print edition. In short, when it comes to readership and readability, we have the market covered. Further, we complement our magazines and web site with a presence at key travel fairs and trade shows in Australia and overseas. We are also privileged to be endorsed by the PCO Association of Australia as official media. That is recognition at the highest level. Reach the decision makers traveller Contact Email: email@example.com or Tel + 61 8 9382 8388 www.impactpub.com.au or www.micebtn.com P&O gets the party spirit new Melbourne Effect MICE brand AUSTRALIA’s Melbourne Conven- tion Bureau has unveiled the city’s new brand positioning for business events – The Melbourne Effect. The new campaign is designed to encapsulate the city’s strengths as a meetings, conventions and incen- tives destination. It will be rolled out across digital and print platforms in the coming months across all target markets.