Impact Publications : MiceBTN_59
MICEBTN - M AY 2015 • Page 33 centres? Will there still be a need to meet in large num- bers for events and conventions? Yes. Going back eight or so years the circuit and initially attracts good busi- ness. Is there enough business to go round in future based on the rotational effect of association meetings and the costs of running these centres? It is important to understand these convention centres draw on three key segments in their operating business model in Australia, namely international meetings, national meetings and local- ly-generated gatherings. International meetings capture all the profile. The International Congress and Convention Association (ICCA) research is eagerly awaited each year to see the cities posting most growth. Those figures are very important to a city. It is not necessary to be a major city to capture good convention business. Australia is incredibly well served with first class infrastructure and has done very well and always punched well above its weight in the international marketplace. Australians also hold high positions in many international associations, are very active and as a result we all do well out of the international market. The second segment is national busi- ness, which tends to be rotational and very competitive. But generally the larg- est generator of convention business in dollar terms that our centres enjoy is created by local business such as company meetings, trade events, local council and government business. It is a very broad segment and growth is good although directly related to economic conditions at the time. of keynote speakers during conference sessions is evolving and will become general practice in a short time. Ameri- can technology expert Corbin Ball said it best: “Virtual meetings will replace face-to- face meetings when virtual honeymoons replace the real thing.” How do you see (live streaming) tools such as Periscope affecting the business meetings market? It will change it to some degree, but technology such as Periscope can only enhance the face-to-face meetings business. For example, music sales have not affected live performance sales, in fact figures show better turnouts for live shows than ever before. The meetings business has never been stronger. The conventions business will embrace new technology and the benefits it provides. Australia has benefitted from a raft of new convention centres in recent years - Adelaide, Melbourne, Brisbane, Perth and soon sydney. In NZ, Auckland has one under construction. Each one goes into 110% passion, commitment and expertise Exhibitions & Conferences | Events | Custom Projects With a reputation for creativity, dedication and precision, our multi award-winning team is your trusted partner, ensuring every event and exhibition is a success. Contact firstname.lastname@example.org or visit ExpoNet.com.au today! EXHIBITION HIRE • STYLISH FURNITURE • EVENT EQUIPMENT CUSTOM PROJECTS • INNOVATIVE DESIGN • ELECTRICAL & AV interview Continued next page. there was a lot of publicity and brouha- ha about the advent of new technology such as web broadcasting and virtual meetings. New technologies were fore- cast to spell the end of the face-to-face convention market. It did not happen and will not happen. It’s deeply enmeshed in human DNA to meet face-to-face with colleagues. Even during the GFC, many of our members reported increased attend- ance at their centres because people wanted to meet to find out how to react and handle the then financial situation they faced. That is not to say technology is not changing conference protocols such as pre and post management. Apps used during conferences and live streaming left and below: Artist’s impression of the new International Convention Centre Sydney (ICC Sydney) — due to open in Dec 2016.