Impact Publications : MiceBTN_58
MICEBTN - FEBRUARY 2015 • Page 69 www.iririki.com email@example.com Accommodation from $99 Conferencing & Events from $55 * MICE promotional prices quoted per person, exclusive of taxes and levies | terms and conditions apply #discoverVanuatu hashtag hits the mark INDUSTRY and public feedback has been pleasingly enthusiastic for Vanuatu Tourism Office’s new viral campaign under the hashtag of #DiscoverVanuatu. VTO says the hashtag will be used across all its social media applications. “It’s not just about keeping up to date on popular social media jargon, but its also a great way to generate great on- line presence and destination awareness and promotion.” Facebook, Twitter and Instagram all are all put to effective use. As highly visual triggers in the #Dis- coverVanuatu push, VTO has commis- sioned or sourced a range of very high quality images that capture the essence of Vanuatu scenery, activities, events and lifestyle experiences. VTO has also been beefing up its web- site of late, adding significant content especially to the major events calendar which is an easy and useful way to look in advance for events that could be incorporated into an itinerary. This calendar is accessed by clicking on ‘things to see and do’ on the home page and then the events & festivals button at the top left. Other subjects covered in the ‘things to see and do’ section are adventure, golf, scenic flights, cultural & commu- nity, scuba diving, health spas & beauty, night-life & entertainment, eco tours, fishing, volcanoes, wed- dings & functions, water- sports, cruises, nagol or land diving, plus shopping for Vanuatu-made. The user-friendly web- site also delivers compre- hensively on regions and their attractions, a back- ground to culture and his- tory, places to stay, dining and travel services. On the web: www.vanua- tutravel.info www.facebook.com/va- nuatuislands Awards focus on improvement THIS year’s Westpac Vanuatu Tourism Awards for Excellence will be announced at a gala dinner on Saturday March 7. Venue is the Warwick Le Lagon Resort & Spa, Port Vila. Like most national tourism awards being announced at this time of year, the Vanuatu series looks back on high achievers in the previous year – hopefully continuing the good work through 2015 and beyond. The organisers say that “the objective of the program is to improve standards and pro- fessionalism whilst encouraging the continual development of the tourism sector. “By recognising excellence and celebrating the success of operators who are delivering an outstanding service to tourists, the awards aim to encourage collaboration and knowl- edge-sharing within the industry to help build the Vanuatu brand and enhance the visitor experience.” And, they stress “the ultimate goal of the awards is to attract more tourists to create greater economic opportunity in Vanuatu and build a sustainable future for the industry”. Award categories include luxury accom- modation, cultural/eco, adventure activity, front/back of house, tour guide and island bungalow. As well as the naming rights gold sponsor Westpac Vanuatu, which is a very strong sup- porter of the tourism and hospitality sector, the awards have an impressive line-up of other sponsors, both general and category.