Impact Publications : MiceBTN_58
MICEBTN - FEBRUARY 2015 • Page 49 guest writer Written by Debbie Mayo-Smith http://www.successis.co .nz. One of New Zealand’s most in-demand speakers, trainers and best-selling authors, she works with companies that want more effective staff. For more tips and business ideas sign up for her free monthly newsletter http:// www.successis.co.nz/newsletter.htm Sending yourself to email purgatory Of course you use email for marketing your events! Here’s a tongue in cheek checklist for success. 1. Mate, all I need is your email ad- dress ‘I want to send you my event details. I don’t care where you live, how old you are, what company you work for or what your interests or hobbies are. I just wanna sell to you and all your friends’. 2. Aren’t I wonderful? ‘Me. Me. Me, We’re your hero/hero- ine – aren’t we? Of course you want to read all about us. Our staff, don’t you love ‘em? My business growth? Don’t’ you just care greatly? All our fabulous marvelous opportunities and services – how on earth can you and have you lived without them?’ 2. Email is so easy. I think I’ll send another. And another....... ‘And another. Wow, this email is great! I can send out as many marketing emails as I want and it costs me NOTHING!!!! ‘ 4. I’ll just email everyone in my ad- dress book. ‘Whoops. How did so many people get in there two or three times? Who cares? Whoops. They just reported me for spamming. Why? They once sent me an email didn’t they?’ 5. Ignore subject lines. ‘Why shouldn’t I write whatever I want? It’s my email so they’ll absolutely click it open. .Why should I waste my time trying to be clever and imaginative? Why would I want to catch peoples’ attention? ‘ 6. I’ll just PDF my print brochure for online use ‘Oh I just love my print brochure. The pictures and graphics and formatting are oh so nice. So what if it’s 2 megs? It looks cool and I want to keep it that way’. 7. I just love those graphics. Give me more. MORE ‘Who cares they don’t show up and push my text off the email preview? Who cares that each of those little beau- ties are almost a meg each and I’ve got five of my lovely images?’ Written by Debbie Mayo-Smith http:// www.successis.co.nz , One of Australa- sia’s most in-demand speakers, trainers and bestselling authors. Debbie works with companies that want more effec- tive staff. For more tips and business ideas sign up for her free monthly newsletter http://www.successis.co.nz/ newsletter.htm Melanesian airlines create regional alliance SOLOMON Airlines has hailed a decision by fellow Melanesian airlines Air Nuigini and Air Vanuatu to combine resources with the Solomon Islands national carrier to jointly develop and promote partner- ship in aviation services, Seen as offering major benefit to the Melanesian region, the three airlines signed an initial agreement in Honiara last week in principal agreeing to work in unison to assist and promote better understanding, partnership and generally promote the ideals of the Melanesian Spearhead Group*. A key outcome of this meeting will see the three airlines entering into a tri-par- tite code share arrangement on the Port Moresby/Honiara/Port Villa route. Expected to commence in June 2015, the code share agreement will see Air Va- nuatu and Solomon Airlines utilising an Air Niugini Fokker 100 aircraft on the route. The code share will form the basis for further corporation and other similar ar- rangements promoting aviation collabora- tion among Melanesian Spearhead Group carriers. Further details will be released when the agreement has been formalised. *The Melanesian Spearhead Group (MSG) is an intergovernmental organisa- tion, composed of the four Melanesian states of Fiji, Papua New Guinea, the Solomon Islands, Vanuatu and the Kanak and Socialist National Liberation Front of New Caledonia. The group orchestrates preferential trade agreements and sup- ports economic development within its membership. Park Hyatt Melbourne adds ‘nin Hao’ program PARK Hyatt Melbourne has launched ‘Nin Hao’ a program tailor-made for Chinese customers, in response to the increasing number of Chinese travellers. Nin Hao means “a warm welcome with respect” in Mandarin and includes a welcome letter, maps and information brochure in Chinese, a Chinese TV chan- nel and a direct 24 hour line to a Man- darin-speaking guest services associate. There are also slippers, robes, a Chinese tea service, as well as a Chinese food menu.