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Impact Publications : MiceBTN_58
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Page 32 • MICEBTN - FEBRUARY 2015 TASMAnIA More Tassie events attract solid grants ThE INTRIgUINg variety of happenings in Tasmania every year is seen to great effect in the list of Marketing Tasmania grants for 2015, announced recently by Events Tasmania. Women on Water Franklin, for instance, gained a grant to market the inaugural St Ayles Skiff Regatta and Huon Riverfest. Out on a Limb-Tasmanian Regional Arts scored support in securing high-profile agricultural and musical person- alities to amplify the PR campaign for the Koonya Garlic Festival. Latrobe Speedway picked up a grant to secure and promote a high-profile competitor for Tasmania’s Biggest Challenge and market this as an attraction to a key target market. Other grants went to: Glamorgan Spring Bay Council to promote two Seafest events and the destination of Triabunna. Multisport Tasmania to raise awareness of the Coles Bay Half Triathlon and secure greater levels of local and inter- state participation through marketing. Hobart’s most flexible conference and events venue www.wrestpoint.com.au conferences@wrestpoint.com.au 03 6221 1854 25872 R M Clark and Sons to promote the Rupertswood Farm Crop Maze event. King Island Imperial 20 to target market the King Island Imperial 20 to Victorian and Tasmanian mainland runners through direct marketing and event promotions. Deloraine Stringfest to promote the Deloraine Stringfest to Tasmanian and national audiences. Trout Guides & Lodges Tasmania to conduct a photo- graphic competition during the Tasmanian 150th trout anniversary season and promote the resulting imagery. Mountain Bike Australia for a campaign to promote the XCM National Championships to a large extreme-sport Facebook membership and event database. Bay of Fires Arts Association for a PR campaign to promote the Bay of Fires Winter Arts Festival’s new Winter Song program to contemporary music audiences. East Coast Regional Tourism Organisation to market the Festival of Voices Unplugged event to Tasmanian and national audiences. Bicheno Festival Committee to expand marketing for the Bicheno Food and Wine Festival into television to target specific new markets. Rotary Club of Central Launceston to increase registra- tions for Sally’s Ride 2015 through expo participation, face- to-face promotion and interest-group advertising. On the web: www.eventstasmania.com.au
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