Impact Publications : MiceBTN_62
MICEBTN - FEBRUARY 2016 • Page 41 BOOK VEHICLE HIRE BOOK ADVENTURE TOURS BOOK ACCOMMODATION BOOK VEHICLE HIRE EXPLORE THE TOP END! Our friendly and knowledgeable staff can help delegates maximise their stay in the Top End by providing up to date information on the Top End and book all your accommodation, tours, attractions and vehiclehire with unlimited kilometres. 1300 138 886 - email@example.com tourismtopend.com.au Ask us about the Darwin Welcomes Delegates program, an initiative for the business events sector - call Janine on 08 8980 6024 or email: marketing@ tourismtopend.com.au BOOK FISHING TOURS BOOK ATTRACTIONS BOOK ACCOMMODATION DARWiN, NT NT eyes a 400,000 bonus market that sits 150 minutes from Darwin NOT completely content with its consistent tourism marketing wins, the Northern Territory government has launched a tourism campaign targeting European holidaymakers in Bali that encourages them to extend their holiday with a Darwin add-on. Chief minister (and Tourism min- ister) Adam Giles said the campaign was targeted at boosting all inter- national visitors from the UK, the Netherlands, France, Italy and Ger- many to the Top End, but particularly backpackers. “Bali is right on Darwin’s doorstep and attracts more than 400,000 Europe- an visitors each year, yet our research shows these holidaymakers are unaware Darwin is just a two and a half hour plane ride away,” he said. “Our new advertising campaign will target these travellers by showing them just how close Darwin is to Bali and en- tice them here with affordable air fares starting at about A$169,” he said. In a test, Tourism NT research found that once aware of the proximity of Darwin, 25 per cent of 4500 internation- al travellers surveyed said they would consider adding the city to a Bali holiday. “There is a lot the Northern Territory can offer that Bali can’t – including our rich indigenous culture, spectacular natural landmarks like Ubirr lookout in Kakadu, epic outback road trips and the spectacular jumping crocodiles at Adelaide River. “The Top End is a fantastic holiday and tapping into this new market of Europeans already in Bali will open our doors to a whole new set of travellers yet to experience the Northern Terri- tory. “It’s all part of the Country Liberals Government’s plan to drive the de- velopment of Northern Australia and build a A$2.2 billion visitor economy by 2020.” The new campaign (tagged) ‘Add- On Australia’ will run until 30 June with a new dedicated web site. Translated versions in French, Italian and German are planned. The Bali campaign is one of several new initiatives and marketing campaigns planned for 2016 to help boost backpacker numbers to the Northern Territory. An inaugural Backpacker Roadshow will tour Austral- ia’s eastern seaboard in April and Tourism NT also is working with the South Australian Tourism Commission on joint backpacker marketing activity, promoting travel on the Explorer’s Way between Adelaide and Darwin. In addition, Tourism NT has also partnered with the biggest youth tour operator in the world – STA Global in the UK, France, Germany and Australia to promote holidays to the NT for people who have already booked to visit Aus- tralia, enticing them to add on the NT. Giles also continues to lobby the Federal Government to re-examine fees and taxes for working holidaymakers to ensure Australia doesn’t continue to lose backpacker market share to more competitive countries such as Canada and New Zealand.